Sunday, 23 November 2008
Here at Hapsical we have a list of shops around the world that we want to go to because, um, we're cool like that, and high up on this list is Bettina (don't be put off by the granny name) in Athens, Greece. Until we knew about Bettina for some reason we had this prejudiced idea that Greek fashion would be all flashy and tacky, dripping with Versace and Gucci, but if Bettina's anything to go by, this couldn't be further from the truth. They sell an unbelievably cool range of brands for men and women, including Jeremy Scott, Opening Ceremony, Bruno Pieters, Nicholas Kirkwood, Raf Simons, Kokon to Zai, April 77, threeASFOUR, Junya Watanabe...
We first got to know about Bettina because it was one of only four places which sold some elusive 'runway prototype' Raf Simons shoes we were seeking (though we didn't actually buy them from them in the end), and the cool website and amazing list of brands caught our attention. The website is actually one of the coolest websites we've ever seen for a shop, and they've done amazing editorial-ish photos of the products, which is way beyond what most shops do (top picture, and below):
Until we can get to Athens to check it out, we're waiting for their online store to open. In the meantime, check out their website anyway (and no, sadly they're not paying us or giving is freebies, we just love 'em anyway). www.bettina.com.gr